This new algorithm can give a better result for more complex search queries by its users. This update has affected almost every kind of search queries. But it is more efficient with long term searches or long complex questions. Hummingbird gives more attention to relevancy. It’s focused on the keywords relevancy and high rankings in search engine results.
Google is turning 15 years on Friday 27 September. Instead of cutting cake and celebrating party with Googlers, search engine giant announced the new algorithm ” Hamingbird “ to the press. It is more than a two years gap between two search algorithms as “Caffeine” was introduced in 2010. Most of the webmasters and Googlers were not aware of this big change, but now this is officially introduced.
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