Cell C has launched a marketing campaign on its YouTube against Icasa’s call terminate rate

Cell C has launched a marketing campaign with a new video on its YouTube channel which has South Africans sharing their views on MTN’s court application against Icasa’s call terminate rate (CTR) cuts.

Near the start of the video, Cell C asks “What is upsetting South Africans?” and explains the CTR situation as follows

The national regulator has ordered cellular networks to reduce interconnect rates.
These are the fees that networks charge each other when you make calls from one network to another.
Now, if interconnect rates are reduced this will mean more competition in the industry and ultimately could result in lower prices for you.
However, not every is happy about this.
In fact, one of South Africa’s biggest and most profitable cellular companies is taking the regulator to court to fight this.

Here’s what South Africa had to say.